Prepared for Douglas & Viren · Northpine Foundation
Prepared by Content Workshop / Lush Concepts · February 2026
A Website That Tells Your Story
- A family foundation investing in underserved communities: formerly incarcerated individuals, refugees, and youth in transition care.
- Active across Winnipeg, Scarborough, and Newfoundland & Labrador.
- A clear mission, and a communications strategy that deserves a digital home to match.
- Current Platform: The existing site was built internally across multiple versions, and the Zoho integration never went live, leaving the team with duplicate data entry and information falling out of sync.
- Audiences: The site wasn't designed for stakeholders with different needs. There is no tailored journey for potential investees, government funders, end-beneficiaries, and the general public.
Our company is led by content strategists and marketing executives with decades of experience.
Every writer and strategist has an MA, MFA, or PhD in their field of specialty and extensive writing experience.
Our graphic designers have won multiple Addy Awards in design.
One of our sound engineers even has a Grammy!
Our web developers and technical experts bring deep expertise in modern web technologies, UX design, and digital infrastructure.
Content Workshop is a brand storytelling agency led by founder David Ebner. Lush Concepts is a design-led digital creative studio founded in 2001 by Ryan Payne, with over 1,000 projects completed for 150+ clients. Lush Concepts merged with Content Workshop in 2025.
Together, we bring strategic planning, content strategy, UX and visual design, WordPress development, SEO, and ongoing digital marketing under one roof.
Audience journey mapping, site architecture, and communications strategy alignment — built around your mission and the communities you serve.
Narrative-first design, content templates, editorial frameworks, and storytelling systems that give your Impact Directors the tools to publish with confidence.
Custom themes, complex content types, directory systems, accountability displays, and Zoho integrations — platforms your team owns and controls.
- Strategy & Planning
- Project Management
- Design & Responsive Web (WordPress)
The bread and butter of a non-profit organization rests on two factors: donations, and the work that the donations fuel. Children's Wish focuses on making wishes a reality, but without donations, they can't make the impact that is so dear to them.
We led the design and a User Experience journey that would increase donations.
- Design & Responsive Web (WordPress)
- Maintenance & Monitoring
- Online Donation
- E-Commerce Payment Integration
Renos for Heroes is a charity founded by Jim Caruk, Master Contractor and HGTV Host, which dedicates renovation and building services to the families of the men and women who have sustained injuries while serving our country.
We helped setup online donation (including tax receipts), and also setup online payment solutions for their annual gala fundraiser, golf tournament, and walkathon.
- Membership Portal Development
- Document & Payment Development
- Design & Responsive Web (WordPress)
- Maintenance & Monitoring
- Bilingual Language Support
With over 1,000 members, the Association of Administrative Professionals (AAP) is a Canadian based organization that seeks to establish a national standard of qualifications for administrative professionals across both private and public sectors.
For more than five years, we have been working with the AAP (established in 1951). Our mandate expanded from platform migration to building a members portal enabling users to renew memberships, view national documents, and access members-only learning resources.
An extension of your communications strategy, where each portfolio tells its own story with its own visual identity.
Centers the how, what, and why of Northpine's approach, and the human impact of its work.
An information source to inspire aligned organizations, and help those not aligned to self-filter before outreach.
For government and the Canadian taxpayer, keeping Northpine accountable, not the investees.
Clear navigation to funded organizations with contact details and service descriptions.
The redesigned site will serve four distinct audiences through intentional routing from the homepage:
Portfolio-specific pages with investment criteria, approach, and what Northpine doesn't fund, enabling self-filtering before outreach.
Accountability pages with rolled-up outcomes, anonymized data, and annual financial statements, making Northpine's model legible without requiring a direct conversation.
Clear navigation to funded organizations with contact details and service descriptions.
Founders' story, organizational transparency, and curated impact narratives.
- Curated stories
- 6 portfolio entry points
- About Northpine positioning + how we invest
- Rolled-up accountability numbers
- Founders' story
- Portfolio outcomes and accountability
- Investee/external story feed
- Investee list
- About this portfolio - population, context, needs, focus areas, rationale
- Carousel of curated venture stories
- How we fund and what we look for
- What we don't fund
- As told by Impact Directors
- New investments this quarter
- Links to investee stories on their sites and media sites
- Organization mission statement
- Website link
- Link to stories
- No venture details
- Team bios
- How we invest
- What we don't fund
- Founders' insights, letters, thought pieces, and stories
- How we track and measure outcomes and impact
- Annual financial statements
- Anonymized outcome numbers: table and/or PDF
- Combined all-ventures list
Goals, audit, audience journey mapping, site architecture, and Zoho integration planning.
Clean, minimalist, narrative-first visual design. Reusable content block templates. Mobile-first responsive layouts.
Custom theme, 6 portfolio sections, investee directories, story content types, accountability pages - a platform your team owns and controls.
Migration from existing site any text, images, page structure - optimized along the way.
Baked into architecture from day one: meta, headings, URLs, Core Web Vitals, GA4, and Search Console.
Cross-browser testing, performance optimization, training session, and 30-day post-launch warranty.
Core pages, custom WordPress theme, 6 portfolio sections, investee directories, content migration, and mobile-responsive design. Everything you need for a strong, professional launch.
$18,920
Everything in Tier 1, plus portfolio-specific design treatments, advanced filtering and search, interactive accountability displays, SEO keyword strategy, content templates, and pilot story development.
$28,820
Both tiers include: custom WordPress theme, all 6 portfolio sections, investee directory pages, story content type, accountability and transparency pages, content migration, mobile-responsive design, and 30-day post-launch warranty.
- Stakeholder alignment session
- Audience journey mapping
- Information architecture and sitemap finalization
- Content inventory and gap analysis
Timeline: 1–2 weeks
Investment: $1,760
- Clean, minimalist, narrative-first visual design
- Homepage and portfolio page concepts
- Responsive design across desktop, tablet, and mobile
- Reusable content block templates for portfolio pages, venture stories, and investee profiles
- Two rounds of design revisions
Timeline: 3–4 weeks
Investment: $6,600
- Custom theme build from approved designs
- 6 portfolio sections with consistent structure
- Investee directory pages
- Story/news content type with portfolio filtering
- Accountability/transparency section
- SEO-optimized page structure
- Contact and routing functionality
- Content migration from existing site
Timeline: 4–6 weeks
(overlaps with design)
Investment: $8,800
- Cross-browser and device testing
- Performance and speed optimization
- Launch support and training session
Timeline: 1 week
Investment: $1,760
Everything in Tier 1, plus:
(+ 15 hours)
- Portfolio-specific visual treatments within brand system
- Interactive story page templates
- Animation and micro-interaction design
- Founders' section with editorial design treatment
- Additional revision round
(+ 20 hours)
- Advanced filtering and search across investees and stories
- Dynamic "New This Quarter" investment announcement system
- Enhanced accountability data display (interactive tables/visualizations)
- Portfolio-specific SEO keyword strategy and on-page implementation
- Schema markup for improved search visibility
(+ 10 hours)
- Content templates and writing guides for each content type
- Editorial calendar framework for story publishing
- Co-development of 1–2 pilot venture stories as reference models
Both tiers include: custom WordPress theme, all 6 portfolio sections, investee directories, story content type, accountability pages, content migration, mobile-responsive design, and 30-day post-launch warranty.
Scoped separately — discovery first, then a firm estimate.
- Zoho Creator is the source system for investment data
- A WordPress plugin and API are available
- Flow integration has been tested but never went live
- Target data: funded organization listings, project status (active/completed), safe-for-public fields only
- Data structure and field mapping
- API reliability and rate limits
- Which fields are safe for public vs. internal-only
- Whether real-time sync or scheduled sync is appropriate
10 hours · $2,200
We'll use up to 10 hours to assess the integration path, map data fields, and produce a scoping document with a firm estimate for implementation. We will only bill hours used. If integration requires additional hours, we'll request approval before proceeding.
Northpine's redesign is narrative-first — the site's effectiveness depends on the quality of stories, portfolio descriptions, and investment rationale content. We can support content development to reduce that operational burden and ensure launch-ready content across all 6 portfolios.
A Brand Story style guide including target audiences, and messaging focusing on investment rationale for each portfolio . ~20 hours
Research, interview, write, and design 2 featured venture stories per portfolio per year. ~10 hours per story.
Develop a reusable press release template and produce the first 2 announcements as models. ~5 hours.
Write or refine organization descriptions for the investee directory. ~0.5 hours per profile.
Net-15 payment terms. All amounts in CAD.
Design and development overlap where possible.
We ask for 3–5 business day turnarounds on deliverable reviews.
Note: Tier 1 can meet this timeline with prompt feedback. If needed, we can phase portfolio launches — deploying 2–3 priority portfolios first.
WordPress requires regular maintenance to stay secure, performant, and functional. We offer a lightweight monthly retainer to keep your site running smoothly.
For larger updates, new features, or design changes beyond routine site care, draw-down hour pools offer a discounted rate with flexibility.
Common uses: new portfolio page builds, story page design updates, seasonal content refreshes, Zoho integration enhancements, accessibility audits.
One round of major revisions and one round of minor revisions per deliverable. You'll have 3–5 business days to review each deliverable. If we don't hear back, it's considered approved so we can keep moving.
If new requirements come up — and they sometimes do — we document the change, provide a revised estimate, and get your approval before any new work begins. No surprises.
- Timely feedback within review windows
- Board strategy document
- Zoho Creator access for integration discovery
- Content per portfolio: existing copy, stories, investee details, outcome data, and financial statements
- A designated primary reviewer with authority to approve
- Copywriting or content creation beyond migration of existing content (unless optional content services are selected)
- Purchase of software, photography, fonts, or other third-party assets
- Additional language versions